Dr. Anissa Holmes, a Dentist, Business Acceleration Coach, Social Media Strategist, and Best Selling Author is a leader in the dental industry. Dr. Holmes has coached and advised coaches, million dollar practice owners, and startup practices. Based on her massive success, Dr. Holmes has been featured in top dental publications, such as Dental Economics, Dentistry IQ, and Dental Products Report, and has been featured as one of the top 25 Women in Dentistry.
She has also been a featured speaker at Social Media Marketing World and her Delivering WOW Dental Podcast has listeners in over 100 countries. Dr. Holmes is the Founder of Delivering WOW U, an Online Coaching Community for Dentists, and runs 10X Business Acceleration Bootcamps for Dentists to 10X their team performance, profits and brand.
During this episode Dr. Anissa talks marketing. She discusses ways to implement successful and budget friendly marketing concepts she’s used to be successful in growing her practice. Dr Anissa talks about how wowing per patients has resulted in over 5000 likes on her facebook page. She believes that the most powerful aspect of marketing is delivering a WOW experience to the patient. From on-time appointments to hot towels and snacks, Dr Holmes believes that patient experience is paramount in building your practice.
She discusses the hidden power of facebook marketing. For pennies on the dollar she’s been able to build a solid following of patients by targeting certain types of individuals. She believes the investment in marketing when done right is an investment, not an expense.
Jordan and Dr Anissa discuss how effective marketing can be used as a tool to reduce dependence on dental insurance. She believes that while marketing is a great way to increase patient flow as an out of network provider, having a culture and a solid team is just as important as marketing.
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