Scott McDonald is a professional market researcher. More than a demographer, he specializes in helping doctors know whether one site or location is better than another, to find places where they can thrive, and to tell them how to promote their practices ethnically and from a scientific standpoint. He believes in highly personalized service with good research.

During this episode Scott explains the most cost effective way to attract patients to your office. He explains both demographics and psychographics and the reason why every practice owner needs to understand the community in which they serve.

Scott runs a successful podcast and does provide services to help doctors run demographic reports and psychographic profiles for their areas. Visit his website at where you can learn more about Scott, his team, and listen to his podcast.