Wow where do we start. Darren is a rockstar and you will love this episode! Darren has spent a great deal of time studying human interaction and human behavior. With his experience, both academically and professionally, Darren has learned unique approaches to how dealing with the natural human tendencies when it comes to making purchase decisions. During this episode, Darren discusses several techniques designed to influence patients to focus first on their oral health while steering patients away from making treatment decisions based upon insurance coverage. This is a must listen episode so stop reading and start listening!

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